A bit about me!

Senior Integrated Designer and creative lead specialising in brand systems, campaigns, and multi-channel experiences.

I lead work from strategy and concept through to delivery, transforming complex ideas into clear, engaging visual narratives across print, digital, experiential, and internal communications for global brands.

My approach balances strategic thinking with strong craft — creating design systems and campaigns that are visually distinctive, audience-focused, and built to scale across channels and touchpoints.